A price method change took place a month ago, which caused all prices to drop by an average of 5% throughout the entire store. Thanks to this KoRo UK is delighted to continue to offer you your favourite products, but now with a discount of 50p!
How can this reduction be explained?
As you may know, KoRo is celebrating its fifth anniversary this year and the strategy to expand into markets outside of Germany began back in 2017.
Although we were just starting out at the time, we still wanted to bring our delicious products to every European country! To offset the costs of international development (legal fees, hiring translators, adapting all website content), which were very considerable for a start-up that was just one years old, we therefore decided to increase our products by 50p more than the original German site.
Since then, the situation has changed a lot... Our international team is growing every month, KoRo is present in ten countries and has the ambition to become an international company rather than a German start-up. Furthermore, we order much larger quantities from our producers, which reduces supply costs thanks to economies of scale, without affecting the quality of the products.
We have therefore come to the conclusion that the time has come to repay you for your trust by aligning prices between the various international shops. UK prices have all dropped by 50p; no more, no less!