Tasting includes studying
Why do we do the tastings in the first place? That's actually quite easy to answer: to make sure that the products we include in our product range are exactly of the quality we want to pass on to our customers. And because we naturally also want to be sure that our product will also be the best on the market in terms of taste, we don't just test products from one or two manufacturers. Instead, we get variants of a product from everywhere! Whether from the supermarket, the organic shop or online from different manufacturers - the main thing is that in the end we are spoilt for choice and you have the best of the best from the best with a lot of heart!
Introducing a product doesn't happen overnight with a snap of our fingers. Behind the lengthy process is our purchasing team, which thinks about which products we absolutely need in our shop. Sometimes we also receive messages from you in which you wish for products or draw our attention to which products could complement our range. These suggestions are also taken into consideration and often lead to a Tasting Tuesday! However, this is not the end of the story. As soon as the decision has been made on a product, the samples have to be ordered or bought directly in the shop and collected. At the same time, a quotation for the minimum order quantity is obtained from the producers so that the pricing can be discussed right after the taste test. Using our mango strips as an example, you can find out here how the products are delivered to your home in a final step.
On your marks, get set — taste!
But now it's down to the nitty-gritty: once all the product samples we want to compare have arrived, they often have to be prepared first. For example, bread mixes have to be baked or pasta cooked beforehand. We always proceed exactly as the manufacturer prescribes. Before the real testing begins, the products are nicely portioned and given a number so that the voting is easier later. Each participant, aka the chosen KoRo employee, tastes a little bit of the respective product and gives his or her opinion. Too sweet, too spicy, too boring, too small - every thought is noted down. And so we go round and round until everyone has tasted each sample and given their two cents! While everyone is tasting, it usually becomes clear which characteristics we would like to see in the product. We also make a note of these wishes. This is because we want to give feedback to the respective manufacturer and hope that they might even adapt their original product for us so that it meets our requirements.
We share small parts of this long process with you on Instagram. Unfortunately, you won't be able to join in the testing - but you'll be there live and you may already catch a glimpse or two of what you'll be able to find in the KoRo online shop in the future.
Our TTT – Tasting Tuesday Team
Who actually votes, do all KoRo employees have a vote? No, because that would definitely be too many votes! We try to organise the tastings in small groups of 4-5 employees. Experience shows that the tastings become too chaotic with more people. If one of our staff members calls in because he or she is particularly knowledgeable about a product, then of course we would like to hear his or her opinion. However, we don't have a set number of regulars for the tastings. Those who are pretty much always there, however, are: Piran, Julia and Angie. Angie is from the purchasing team and therefore also takes care of the tastings and everything that happens before or after. Julia is from the marketing team and also our Instagram face! She films the tastings for our Instagram community and sometimes makes Piran, one of our managing directors, have a laugh or two. What do we mean by that? Check it out for yourself in our Instagram highlights!
Once we have decided on a product, Piran is the final authority who has to give his ok. After that, negotiations with the manufacturer can begin and the product is ordered.
What do we do the tasting for?
Isn't that a a lot of effort for just one product? Big goals require hard work. We have set ourselves no less a goal than to provide you with the best food in terms of quality and taste - and to guarantee you the best price thanks to our bulk packs. It doesn't matter if it's an innovative product like our date-hazelnut cream, which you can't buy in the supermarket, or the classic peanut snack for the couch. All of the food products that we introduce to our online shop at KoRo have been personally tested by our staff at Tasting Tuesday and have prevailed against a multitude of similar contenders in terms of quality and taste. Depending on the product, the process from the idea of a product, to tasting, to ordering, can take around 4 weeks to 6 months.
And why do we share the whole thing with you on Instagram? Transparency is very important to us. We want you to see why we decide in favour of one product and against the other. And above all, we want you to see where the products you order come from and, crucially, the people behind the KoRo brand!
Do you want to be part of our next Tasting Tuesday? Then subscribe to our Instagram channel and let Julia cast a spell over you!
We are looking forward to seeing you!