Everything about our labels
Our labels are sometimes beige, sometimes orange, sometimes white - they all dance a little out of line. But that's a good thing. Read this article to find out why the small but subtle differences between our labels give not just you an advantage.
The most important thing in a nutshell:
We reduce ourselves to the bare minimum: you want to know what you are eating. Our labels provide you with exactly this information - without any frills or hip design.
Different labels: the majority of our suppliers and packagers print out the labels themselves on site and apply them to the product - we provide the design and content. However, if a partner offers us a different label, we take this rather than having our template printed externally. This saves us costs and resources. For some products, repackaging is not possible, for others it is unavoidable. This results in different labels and packaging in the shop.
The printing: the printing is done by our partners with one of the simplest label printing methods - a digital thermal transfer printer. This is inexpensive, prints on various materials and does not require any complicated maintenance.
The price advantage: This uncomplicated logistics process offers us a saving of approx. 90 € per 1000 labels, which we pass on directly to you and use to pay our producers fairly. 1000 labels cost us just under €17 if we print them ourselves; with an external print provider we would pay around €100 for them.
Why do we need labels?
In the food industry, labels are incredibly important and even mandatory. Everything that goes inside the product must be printed on the label: for example the ingredients used and the nutritional values. The Food Information Regulation regulates uniformly what information must be on packaging in the European Union. This helps consumers to eat a balanced diet and simplifies shopping with allergies, intolerances or special diets. Vegan, gluten-free or lactose-free? A look at the label helps - in our shop, of course, also digitally!
Not only the content is legally prescribed, but also the size and font size of the labels. Our labels come in A7 format. This is to ensure legibility for buyers. The labelling on food packaging or labels must have a font height of at least 1.2 millimetres in relation to the letter „x“. On very small packages, the minimum font size may be 0.9 millimetres – but this is not important for our large packages.
What is so special about KoRo's labels?
Nothing at all, but at the same time quite a lot. We all want to know what we are eating. That is why we have chosen labels that do what they are there to do: To provide the most important product information. So the motto is: as much as necessary, as little as possible. We deliberately avoid hip design, cheeky slogans and elaborate prints.
Instead, we use minimalist illustrations that we find via Shutterstock – an online platform for royalty-free graphics. This way we not only save costs, but also effort. With „real“ images in colour it would be difficult to ensure uniformity. A high-quality print would also be incredibly expensive and consume many resources. We prefer to save them and limit ourselves to the essentials. This makes it possible for you to buy our products at even lower prices and at the same time to pay our producers a fair wage. It also allows our partners to print the labels themselves and apply them to the products. A classic win-win situation, isn't it?
Our labelling process
Are we adding a new product to our range? Then three KoRo teams are already in the starting blocks: The labels are created and labelled by our purchasing team, checked with eagle eyes by our quality management and given the finishing touches by our design team. The print file is then sent to our partners and ready for printing.
The printing is usually done by a thermal transfer printer, which KoRo makes available to its packagers and suppliers. This works for partners around the globe who can fill their products into our bags.
Why then are there different labels at KoRo?
As is well known, exceptions prove the rule and so it is with our label process. Because for – mostly logistical – reasons, some partners cannot print our own labels, do not have the appropriate materials available or cannot offer other labels. If this is the case, our purchasing team would have to order the appropriate labels online, have them printed, send them to our office and then to the appropriate location. In our opinion, this process is unnecessarily complicated, expensive and wastes too many resources.
The solution for us is as ingenious as it is simple:
Complicated processes that unnecessarily waste money and resources are not our thing. We basically prefer to take any label that our partners can offer us rather than deviate from printing and labelling on site. That's why you've probably come across different types of labels in our shop: White, beige, orange labels, full-size labels, die-cut labels or foil labels on glass.
Different coloured labels:
Our regular KoRo label, which our partners can print using the thermal transfer printer, consists of an orange coloured ribbon. However, some partners use different coloured label rolls because they can obtain them more easily or because they still have them due to other logistics processes. That is why some labels are different in colour.
Full sized labels:
From time to time, you will come across products in our shop that have a fully sized design and corresponding label. The label is not glued on, but printed as part of the packaging. Why? For some products, such as our lentil chips, it is not possible to pack directly into KoRo bags. This is often because the quality of the products would suffer, because the products don't pack well in large packs, or because we are including completely new, innovative products that need their own packaging, such as our energy balls or bars. We keep our simple design with illustrations and the beige KoRo colour here.
Some of our labels are also printed or punched directly onto the film with inline printing. These articles are packed by our supplier as standard in blue bags, which do not really correspond to our style. To avoid the inconvenient repacking, the extra costs and unnecessary waste of resources, our solution is again simple: we use the blue bags offered to us and the label printed on them, even if they don't win any beauty contests. Many of our customers are happy to receive tasty snacks in bulk packs and fill the products into nice containers or jars after opening them anyway.
Foil labels on jars:
Our jar labels consist of coated paper labels, i.e. foil labels. After being filled, the glass is closed in a special way and then sprayed with a spraying process. In some cases, this process also takes place under the influence of water. We use foil here to ensure that the label keeps its shape and does not come loose after opening at our customers' homes. That is why it is sometimes difficult to get our foil labels off. Tip: We recommend soaking the glass overnight in hot detergent water. This makes it easier to drain and you can use the large jars perfectly for storing supplies!
As already described, most of our partners use a thermal transfer printer provided by us to print our labels. Thermal transfer printing is the simplest type of label printing. The desired label is produced by partial heat exposure without major mechanical influence. The most important advantages are the low printing costs and the use on a wide variety of materials. It is a mature, robust and low-maintenance digital printing technology. Our partners only need a black ribbon for the font, a orange-coloured label roll (if possible) and our digital print data with the design as well as the content.
Other digital printing processes are UV printing and inkjet printing. Inkjet printers coat the paper with ink without contact. Due to the fluid consistency of the ink, only specific materials can be used into which the ink can be absorbed; the best print quality is thus only achieved on quite expensive special paper. UV printing is also ink-based and is used especially for large formats. Special UV varnishes are used that do not soak into the printed material but lie on it and dry. This process is particularly popular for large-format posters for outdoor use and is not suited to our labels.
To illustrate our cost savings through in-house printing and the resulting price advantage that we pass on directly to our customers, here is a brief summary:
This is how much labels cost that can be printed directly on site at our partners:
1 label = 0,013 €
1 x colour for the label = 0,004 €
1 roll (enough for 1500 labels) = 19,97 €
1 ribbon (enough for 2488 labels) = 10,50 €
This means that we spend about 17 € for 1000 labels. For comparison: ordering 1000 labels externally costs us around 97-120 € plus additional shipping. So, we save a whopping 80-100 € per 1000 labels on our way.
Having 1000 labels printed by the supplier: approx. 17 €
Having 1000 labels printed externally: approx. 80-120 € + high shipping costs
The short version:
In short, it's the inner values that count
In the end, it's the inner values that count. So the next time you wonder about roasted almonds wrapped in blue bags or the less-than-perfect illustration, you can sit back, enjoy your delicious snack and rejoice in your fine price advantage, which does not detract from our quality.